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FTA Forum 2018 to explore consumer behavior

Kevin Bourquin and Dawn Connell will lead a group of professionals through the various steps of package design.

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By: Steve Katz

Associate Editor, Label & Narrow Web

Creative design is apowerful tool for a brand owner, one that can attract a consumer the moment a product hits the store shelf. In an industry focused on increasingly complex designs, it is easy to lose focus on the importance of stepping into the minds of the consumer through market research.

Flexographic Technical Association’s (FTA) Forum 2018, will shed some light on the mind of a consumer as the third technical session of day two, “Taming Consumer Behavior Through Packaging Design” ensues on Monday, May 7 at 10:30 AM – 12:30 PM

Join the conversation as session co-chairs Kevin Bourquin, Cyber Graphics, and Dawn Connell, Snyder’s-Lance, lead a group of professionals who will walk through the various steps a package design goes through, from initial concept all the way to the pressroom floor.

“This session was designed with the package printer in mind,” says Connell. “Attendees should expect nothing less than an open and transparent conversation with creative design agency, consumer insight experts and a CPG brand owner, as we discuss real-life packaging design challenges and how printers can be champions for success.”

Engaging in the discussion will be:

  • Jason Edelen, We Are Alexander
  • Michael John, 3M 
  • Jerry Thomas, Decision Analyst
  • Jason Troutman, 3M 
Forum 2018, themed “Bringing It All Together: Synchronizing Processes, People and Potential,” will take place May 6-9 at the Indianapolis Marriott Downtown in Indiana. Co-located with the event is INFOFLEX 2018, set for May 7 and 8 at the Indiana Convention Center.

Every full Forum registration includes entrance to the INFOFLEX show floor, where 240+ of the industry’s top suppliers will be exhibiting their most innovative technologies.

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